Holidays on Houston Street Returns in 2025
Friday, December 5th - Sunday, December 14th, 2025
This year’s celebration is bigger, brighter, and more immersive than ever! Enjoy a full week of festive experiences leading up to the Holiday Market Weekend. From special events and dazzling décor to magical moments designed for all ages, downtown comes alive with holiday cheer you won’t want to miss.
Buy Local this Holiday Season!
Celebrate the spirit of the season by supporting the small businesses that make our community shine. Buy Local makes it easy, offering simple tools, resources, and ways to champion your favorite mom and pop shops.
This holiday, join us in spotlighting the owners, makers, and employees who keep our local businesses thriving. Shop small, spread cheer, and support local!
SATX 5K
Presented by Holidays on Houston St. 2025
Friday, December 5, 2025 | 7:00 PM
A brand-new highlight of the holiday season, the San Antonio Marathon will bring an exciting experience for runners and enthusiasts to kick off marathon weekend. This year, the annual Holidays on Houston Street 5K and Fun Run will make way for the SATX 5K Presented by Holidays on Houston Street. Full details and registration are available below.
A Taste of Holidays on Houston Street
Saturday, December 6, 2025 | 6:00 PM
Returning for its third year, join fellow diners on Houston Street, between Navarro and North St. Mary’s streets, for a unique culinary experience. This special evening invites residents and visitors to dine and celebrate beneath the sparkling enhanced holiday lights of historic Houston Street, right in the heart of downtown San Antonio.
Friday, December 12 - Sunday, December 14, 2025
Get ready for a magical weekend filled with non-stop holiday fun in the heart of downtown San Antonio! From Friday through Sunday, visitors and residents alike can stroll through the Holidays on Houston Street - Market, where the sights, sounds, and flavors of the season come alive. Discover more than 50 unique vendors offering a carefully curated selection of holiday treasures, from artisan crafts and locally made clothing to candles, sweet treats, and one-of-a-kind gifts.
Holiday Market Schedule
Friday, December 12: 4:00 pm -9:00 pm
Saturday, December 13: 10:00 am – 9:00 pm
Sunday, December 14: 10:00 am – 4:00 pm
Holidays on Houston Street - Market Experience
The Holidays on Houston Street Silver Bells Sponsors play a pivotal role in bringing this cherished holiday tradition to life. Their generosity supports some of the more intricate and high-impact elements of the initiative, from immersive activations to signature experiences that illuminate and elevate the Houston Street corridor.
A big thank-you to our generous sponsors whose support helps make Holidays on Houston Street 2025 truly magical. This celebration wouldn’t sparkle the same without their commitment to our downtown community.
Want to be part of the magic? Become a sponsor of this year’s Holidays on Houston Street!
We extend our sincere thanks to our Mistletoe Sponsors for their valued contribution to Holidays on Houston Street 2025. Their partnership plays a key role in making the season bright in downtown San Antonio.
Want to be part of the magic? Become a sponsor of this year’s Holidays on Houston Street!
Holidays on Houston Street is just the beginning! All season long, downtown San Antonio shines with festive cheer. Explore our partners’ holiday events happening in and around downtown and discover even more ways to celebrate the magic of the season.
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Skate the City – Holidays at Hemisfair
Friday, November 28 – January 3
Standard Hours:
- Mondays–Closed -
- Tuesdays-Fridays: 5–9 PM -
- Saturdays: 12 – 9 PM -
- Sundays: 12 – 9 PM -
Holiday & School Break Hours:
- December 19–23, 26–30: 12 – 9 PM -
- December 24 & 25: Closed -
- December 31 & Jan 1: 12 – 9 PM -
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Holiday in The Village at La Villita!
Friday, December 12-14, 2025
San Antonio’s First Student-Inspired Winter Wonderland ✨🎄
Join us at La Villita’s Annual Holiday in the Village Weekend for an unforgettable holiday celebration! -
Gran Tamalada
Saturday, December 13, 2025
10:00 AM - 6:00 PM
For the last 12 years, La Gran Tamalada Festival continues to honor the tradition of making tamales. Live Music, Working Artist, Food Booths, from 10 a.m. – 6 p.m.
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Holiday Night City
Saturday, December 13, 2025
6:00 PM – 9:30 PM
Celebrate the season with TPR! Enjoy live music, shop local vendors, and soak in all the holiday cheer.
Additional information coming soon!
Are you a vendor, sponsor, or community partner looking to share in the excitement of the season downtown?
Explore our Digital Resource Folder, featuring ready-to-use logos, graphics, and printable materials to help you promote this vibrant downtown celebration across your own channels and within your business.
2024 Holidays on Houston St. By the Numbers
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200 Minutes
Avg. Dwell Time
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565k+
Total Visitation
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687M
News Reach
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$4M+
Advertising Value Equivalency (AVE)
The 2025 sponsorship tiers and benefits are now available, offering the perfect opportunity for brands and organizations to invest in the future of downtown San Antonio. Sponsorship not only showcases your brand to the leaders, influencers, and visionaries shaping what’s next, it also aligns you with a legacy event destined to span generations. With downtown entering a transformative era, there’s never been a better time to get involved and make your mark.
